Toyota launches global street music campaign

By CARSIFU | 19 March 2015


TOKYO: Toyota is launching a global street music initiative called "Feeling the Street" to identify some of the world’s best buskers.

The winning band will get a chance to  travel to New Zealand for a nine-day tour across the country that will culminate in a live performance on stage.

The contest is open to all street musicians over the next nine weeks.

Visitors to the site (www.feelingthestreet.com). can choose their favourite performers and help to decide which six individuals they would like to see in a Global Street Band.

There are three phases to the competition:

> Phase 1: Enter and vote - Musicians can enter by submitting an original video where they show their skills, playing an original song on their street corner. A global online audience will then vote by throwing money in the hats of the musicians they like most.

> Phase 2: Pick your band - The audience will be able to pick a combination of the six favourite artists they would most like to see come together. Phase 2 runs from May until June.

> Phase 3: Taking the Global Street Band on the Road - The winning participants will tour New Zealnd and perform live on stage. Six audience winners will also be selected as 'Roadies' to travel with the band. Phase 3 runs from June 13 - 20.

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