Toyota launches global street music campaign

By CARSIFU | 19 March 2015

TOKYO: Toyota is launching a global street music initiative called "Feeling the Street" to identify some of the world’s best buskers.

The winning band will get a chance to  travel to New Zealand for a nine-day tour across the country that will culminate in a live performance on stage.

The contest is open to all street musicians over the next nine weeks.

Visitors to the site ( can choose their favourite performers and help to decide which six individuals they would like to see in a Global Street Band.

There are three phases to the competition:

> Phase 1: Enter and vote - Musicians can enter by submitting an original video where they show their skills, playing an original song on their street corner. A global online audience will then vote by throwing money in the hats of the musicians they like most.

> Phase 2: Pick your band - The audience will be able to pick a combination of the six favourite artists they would most like to see come together. Phase 2 runs from May until June.

> Phase 3: Taking the Global Street Band on the Road - The winning participants will tour New Zealnd and perform live on stage. Six audience winners will also be selected as 'Roadies' to travel with the band. Phase 3 runs from June 13 - 20.