SHAH ALAM: UMW Toyota Motor Sdn Bhd has raised RM151,100 from the first Toyota Outrun.
The money was collected from the registration of participants and would go to the Paralympic Council of Malaysia.
Over 3,000 people took part in the 8km run on Nov 17 around the Bandar Rimbayu township in Selangor. They included 20 people with multiple disabilities.
The run was held in conjunction with Toyota Motor Corporation's "Start Your Impossible", a long-term campaign that encourages everyone to overcome the odds and rise to become champions.
Toyota signed a sponsorlship agreement in 2015 to be the "Worldwide Olympic and Paralympic Partner" for the 2020 Olympics in Japan. The pact will run until 2024.
UMW Toyota Motor re-aligned its CSR initiatives this year by creating a localised "Start Your Impossible" platform based on the Toyota Classics musical charity event and the Toyota Outrun.
“UMW Toyota Motor is pleased to be able to support physically challenged people who wish to participate in sports. This is in line with Toyota Motor Corporation’s substantial support for the Tokyo 2020 Olympic and Paralympic Games as its first-ever mobility partner,” said UMW Toyota Motor deputy chairman Akio Takeyama.
Under the "Start Your Impossible" banner, UMW Toyota Motor introduced a "Dual Heroes Concept" which describes a local athlete who is constantly fighting against dual odds — on the field, and in life.
In line with that, Malaysia’s first Paralympian Abdul Latif Romly was appointed its SYI ambassador.
Latif, who was named "Sportsman of the Year" in 2016, was selected because of his success at the 2016 Summer Paralympics. In that year, the world saw him break the T20 long jump world record 3 times on the same day.
“We thank all the participants for joining us at the Toyota Outrun ... The fund collected should be useful for the Paralympic Council of Malaysia in its activities and we will certainly be looking at how we can offer more support in future,” said UMW Toyota Motor president Ravindran K.
Paralympic Council of Malaysia vice-president Datuk Subramaniam Raman said the funds would be used to train trainers so that they would be well equipped to guide disabled persons who show potential in sporting excellence.