Two young Asian winners in Rolls-Royce global designer contest

By CARSIFU | 12 October 2020


LONDON: A young Chinese and Japanese were among the four global winners in Rolls-Royce Motor Cars' Young Designer Competition, which invited children around the world to design their dream Rolls-Royce of the future.

The other two hailed from France and Hungary.

The four category winners range in age from six to 16, will each enjoy a chauffeur-driven journey with their best friend in a Rolls-Royce to school.

They are Chenyang, age 13, China; Saya, age 6, Japan; Florian, age 16, France; and Léna, age 11, Hungary.

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The designs of the winners and three additional Highly Commended entrants have all been transformed into beautiful digitally-rendered illustrations by the Rolls-Royce Design Team, using the same software and processes as they would in a ‘real’ Rolls-Royce design project.

Devised to provide a creative outlet for children aged 16 and under, confined by Covid-19 lockdown restrictions, the competition attracted more than 5,000 entries from over 80 countries. With no rules or specified judging criteria to limit them, children were able to let their imagination run free, creating designs of extraordinary richness, creativity and diversity.

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The judges selected overall winning designs in four categories – Technology, Environment, Fantasy and Fun – based on the most popular themes that emerged from the 5,000-plus entries. Three further entries that defied categorisation but caught the judges’ attention were Highly Commended; the panel also selected winning entries from the various regions around the world in which Rolls-Royce Motor Cars operates.

Launched in April as lockdown conditions were imposed across the globe, the competition proved an instant success; so much so, the original deadline for entries was extended. Asked only to design their "dream Rolls-Royce of the future", children had complete creative freedom.

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Entries included designs inspired by (amongst other things) unicorns, turtles, space travel, the Egyptian pyramids, Pablo Picasso and bumble-bees. Many are capable of flying or travelling underwater; the designs also featured a host of clever devices and novel technologies to save labour, provide pleasure and entertainment and benefit humanity and the environment.

"There is some amazing talent out there, and I wouldn’t be surprised if some of our entrants went on to work as car designers one day – perhaps even at Rolls-Royce,” said Rolls-Royce Motor Cars CEO Torsten Müller-Ötvös.

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