KUALA LUMPUR: UMW Toyota Motor Sdn Bhd (UMWT) has rejuvenated its “All About the Drive” branding platform, led by two brand promises which are to “excite the daily drives” of its customers and to deliver “prominence” through its product, services and association with the brand.
“We understand that the needs of our customers are evolving and the behaviour of buying are also changing and we are prepared to response to those needs and behaviours,” said Ravindran K, president of UMWT at the launch of the second season of the Toyota Vios Challenge.
He added that the new brand direction will ensure that UMWT continue to advance with the new industry’s landscape and market demands.
UMWT also said that it will provide high value-added products as well as rewarding ownership experiences for its customers.
“We will provide high value-added and advanced products with advanced safety and connectivity features. We will also ensure the ownership experience of a Toyota will be worry-free and rewarding through high quality services and strong network,” said Ravindran.
The company has also committed to deliver its brand new messages and creatives and reach out especially to the younger generation, through digital communication. It also promises many exciting on-ground brand experiences.
UMWT will also be involved in the fast-growing sport of E-Sports that has over 14 million gamers in Malaysia alone.
Ravindran added, “This is indeed a very exciting time for us and we invite the public to join us on this journey as the brand evolves to be more inspiring, exciting and relevant to all.”
