SHAH ALAM: UMW Toyota Motor revealed its latest television commercial (TVC) dubbed the Pulse of Action that stars the best-selling Toyota Vios compact sedan.
The 60-second clip was shot on the roads of Kuala Lumpur and Putrajaya by film director Ryo Miyakoshi and director of photography Hiromi Tsushima, while Japanese professional stunt drivers from team Chiba helmed the cars.
“Our intention is to communicate to the people of the Vios’ advanced handling abilities and controllability. This is what we are demonstrating through this commercial,” said UMW Toyota Motor deputy chairman Akio Takeyama.
The company looks to elevate appeal for the Vios by giving it an exciting and fun appeal for all to help keep the sales momentum of the Vios going throughout 2015.
Additionally, four more videos are also being made available including behind-the-scene footages, interviews with the Japanese team and UMW Toyota Motor’s top management.
The four cars used in the commercial will be showcased at the UMW Toyota Motor WOW 2 Road Tours as well as the company’s other upcoming on-ground activities.
The TVC, which airs from October 2015, will also be available across multiple communication platforms such as TV channels, cinema, social media, online, on-ground promotions, and showrooms until June 2016.
“The Toyota Vios model has been given a ‘stylish look’ treatment on top of other improvements in performance and comfort, which will hopefully result in new-found enthusiasm for the model among younger Malaysians,” said UMW Toyota Motor president Datuk Ismet Suki.
