Volvo Cars ranked most innovative in major technology study

By JAY WONG | 25 August 2020

NEW YORK: In a recent JD Power 2020 US Tech Experience Index (TXI) Study, Volvo managed to score the highest in the Innovation Index compared to its competitors.

The study provides an overview of how vehicle owners perceive advanced technology features.

The Swedish carmaker scored 617 out of 1,000 and the key findings showed that, among other technologies, brand owners seem to appreciate certain technologies the most.

This includes Oncoming Lane Mitigation (known as Automatic Emergency Steering in the study), Cross-Traffic Alert with auto brake (Front and Rear Cross Traffic Alert and Rear Automatic Braking), and Pilot Assist (Active Driving Assistance).

Other technologies offered, but not included in the study, include 360-view cameras and sensors and Advanced Driver Assist System (ADAS) features like Blind Spot Information System (BLIS) and Run-Off Road Mitigation.

The study, conducted from February to May, was based on responses from 82,527 owners of the new 2020 model-year vehicles who were surveyed after 90 days of ownership.

The study complements the annual JD Power Initial Quality Study (IQS) and the JD Power Automotive Performance, Execution and Layout (APEAL) Study.

These studies help the industry address any problems before the technologies are made widely available across automotive portfolios to help improve the experience of future owners.