Volvo opens new 3S centre in Batu Pahat

By JAY WONG | 9 July 2018

BATU PAHAT: Volvo Car Malaysia today has opened a new 3S (Sales, Service and Spare Parts) centre in Batu Pahat to help add convenience to its customers in the Southern region while also furthering its reach.

Operated by AJ Premium Motors, the facility is part of the company's sales and aftersales transformation - making it the ninth dealership in the country with more to before the end of the year.

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"It is now more convenient for owners from the surrounding areas of Muar, Kluang and Segamat to service their cars or for prospective customers to view new Volvo models,” said AJ Premium Motors managing director Jacky Ong.

Also, the showroom has been built according to the Volvo Retail Experience with its Scandinavian-inspired 'living room'.

This means that customers are now able to relax in a cosy atmosphere, filled with warm lighting and clean air while being attended to by a sales representative or while waiting for a vehicle to be serviced.

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The new showroom opens from 9.00am to 6.00pm from Monday to Saturday and from 11.00am to 5.00pm on Sundays and Public Holidays.

“There is growing interest for our models in Malaysia and we are actively setting-up dealerships in strategic areas around Malaysia to better service this need,” said Volvo Car Malaysia managing director Lennart Stegland.

Stegland added that the sales and aftersales transformation programme is not just about expanding Volvo’s dealership network but also to improve the competency level of its current dealerships to better service its growing customer base.

Volvo 3S (Batu Pahat) - 14
“It is an absolute requirement for all new dealerships to adhere to the Volvo Retail Experience (VRE) standards, consistent with our dealership standards in Europe – it is not just an aesthetic guideline but
also dictates the level of service rendered in our dealerships.”

For more information, call 07-431 2222 or send an email to Patrick Teo (Branch Manager) at