VW and Tarik Jeans collaborate to help save the Malayan Tapir

By CARSIFU | 24 February 2020

KUALA LUMPUR: Volkswagen Passenger Cars Malaysia (VPCM) has teamed up with local denim streetwear brand, Tarik Jeans to raise funds and awareness for the endangered Malayan Tapir.

“As ‘gardeners of the rainforest’, they help to disperse and fertilize seeds much needed for the reproduction of trees,” said VPCM managing director Erik Winter.

Utilising an exclusively designed capsule collection dubbed “Modern Nostalgia”, it is currently available for purchase.

Modern Nostalgia - VW x Tarik Jean - 01

The collection features key design elements from both brands by incorporating modern and iconic Volkswagen models that have been married with local classic and vintage design elements.

A variety of merchandise can be had including T-shirts, caps, bandanas, tote bags, key chains and clothing patches.

According to Tarik Jeans founder and CEO Afiq Iskandar, the tapir has been part of the company's design philosophy and brand’s logo.

The collection can be found online at Volkswagen’s and Tarik Jeans’ websites, as well as Shopee, Zalora and all Volkswagen, authorized dealers nationwide.

A total of 50% of all proceeds generated from sales of the campaign will be donated to the Kenaboi Forest Reserve in Negeri Sembilan on World Tapir Day (Apr 27).

Modern Nostalgia - VW x Tarik Jean - 03

The Malayan tapir is the only Asian species native to the island of Sumatra, Peninsular Malaysia and Southern Thailand with a distinctive coat pattern.

With a lifespan of up to 30 years, its numbers have dwindled down to approximately less than 3,000 due to agricultural development and deforestation, poaching and animal trafficking.

"We are pleased to play our part in this meaningful project, and we will certainly not stop here as we will continue to explore ways to contribute to making a difference,” added Winter.

Volkswagen AG currently has over 500 sustainability projects worldwide.