WhatsApp Ford to buy a car

By CARSIFU | 27 March 2020


KUALA LUMPUR: Ford distributor Sime Darby Auto ConneXion (SDAC) has introduced its "Digital Salesperson", a dedicated WhatsApp live chat line to address customer queries relating to vehicle purchases.

The campaign starts now until June 30.

“In light of the movement control order being extended until April 14 April, we are introducing an alternative method of a ‘Digital Salesperson’, which will allow customers to continue conversing with us via digital means.

“This comes as we understand that there are customers wanting to purchase our vehicles, but are unable to walk into our showrooms during this period,” said Sime Darby Auto ConneXion managing director Syed Ahmad Muzri Syed Faiz.

“Post-movement control order, we will continue to offer this alternative method, as some customers may still want to limit public exposure.”

The Digital Salesperson would address product-related queries and any ongoing sales promotions.

The service also aims to bridge the gap by linking customers to an actual Ford authorised salesperson located nearest to them.

Once connected to the salesperson, customers will be able to find out the colour and stock availability, in-showroom promotions, loan financing options, road tax and vehicle registration fees and insurance options.

Customers would also be able to transact at their own convenience and pay the deposit for their vehicle – and take advantage of upcoming festive promotions.

Once the movement control order is lifted, the retail customer order and loan documents can be signed and processed.

“When the movement control order is lifted, we welcome customers who wish to come in-person to any of our flagship showrooms located at our latest automotive facility, Sime Darby Motors City at Ara Damansara, as well as our showrooms in other parts of the country," said Sime Darby Motors managing director for retail and distribution (Malaysia) Jeffrey Gan.

“We would like to assure our customers that we have taken the necessary precautions to ensure the health and safety of our staff and visitors which includes, practicing social distancing. At certain showrooms, we require all visitors to perform temperatures checks upon entering the premise, in addition to supplying hand sanitiser dispensers located in the showrooms.”

The Digital Salesperson is available to help customers from 9am–4pm, Monday–Friday. Send a WhatsApp message to +6019-204 1200 to start chatting. Queries will be attended to within 24 hours.

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