Winkelmann returns to Lamborghini, retains spot at Bugatti

By CARSIFU | 19 November 2020


BOLOGNA: Automobili Lamborghini has just confirmed that Stephan Winkelmann will be back as its boss.

He will report for duty at the Italian supercar maker from Dec 1.

He succeeds Stefano Domenicali, who will take over as CEO of Formula 1 starting from 2021. Winkelmann will also remain president of Bugatti.

Winkelmann was president and CEO of Lamborghini from 2005 to 2016, during which time he transformed Lamborghini into a global leader in the manufacture of super sports cars.

Prior to joining Lamborghini Winkelmann held a variety of senior positions in the Fiat Group.

Lamborghini models introduced under Winkelmann started with derivatives of the Gallardo and ranged through introductions of the V10 Huracán and V12 Aventador as well as limited editions and one-offs, setting numerous new sales records. In 2015 the third model line was announced, the Super SUV Urus, to be constructed in Sant'Agata Bolognese, and marking the beginning of a new era for the company.

In March 2016, Winkelmann became CEO of Quattro GmbH (today Audi Sport GmbH) before joining Bugatti Automobiles S.A.S. as president at the beginning of 2018.

“Stephan Winkelmann has decisively shaped the history of Lamborghini,” said Markus Duesmann, chairman of the Board of Management of AUDI AG. “No one else stands more clearly for the Lamborghini brand, and he is exactly the right person to lead this unique brand into a successful future.”

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