Measuring 5.2m long and featuring exclusive stud shooters, the Lego Batmobile from Chevrolet was designed to strike fear in the heart of any villain. The vehicle was inspired by Batman’s Speedwagon featured in “The Lego Batman Movie,” which hits US theaters on Feb 10.
In this animated Lego adventure, Batman, DC’s iconic Super Hero who famously prefers to work alone, must learn to cooperate and connect with others to save Gotham City from The Joker.
“To work on the Lego Batmobile with Warner Bros. is an absolute thrill for us at Chevy,” said Paul Edwards, US vice president of Chevrolet Marketing. “Many of the themes in ‘The Lego Batman Movie,’ like imagination, family and community, align perfectly with our Chevy brand values and add to the value of the partnership.”
The Lego Batmobile from Chevrolet will also appear in the next variation of Chevrolet’s “Real People, Not Actors” campaign. In the new spot, real Lego Minifigure figurines discuss what kind of person would drive the Lego Batmobile.
Chevrolet unveiled the exhibit along with students from Detroit’s Cody Rouge community, A World in Motion and FIRST LEGO League.
