A total of RM6 million was invested in upgrading the facility located at Wisma Naza along Jalan Kapar, Klang to be compliant with the Mercedes-Benz Presentation System II Autohaus concept, which is a global benchmark for customer experience, complete with the new Mercedes-Benz Corporate Identity (CI).
The new Mercedes-Benz CI is more than a design concept; it also improves customer experience and supports consulting discussions.
At the launch of the newly enhanced Mercedes-Benz NZ Wheels Klang Autohaus. Naza Corp Holdings Sdn Bhd joint group executive chairman SM Nasarudin SM Nasimuddin (left), and Mercedes-Benz Malaysia president and CEO Dr Claus Weidner.
With a total land area of 320,000 sq ft, supporting a built-up area of 32,000 sq ft, NZ Wheels Klang Autohaus can display up to 17 cars.
Reflecting a growing demand for Mercedes-Benz performance vehicles, the facility also has an AMG Performance Centre that can display up to three Mercedes-AMG cars.
It also features the first separate facility for a Mercedes-Benz Proven Exclusivity centre in Malaysia, which is a dedicated space for customers to view and test drive an extensive range of certified pre-owned Mercedes-Benz cars located next to the Autohaus.
It has 70 personnel for sales, technical services and spare parts.
A full-fledged 3S (sales, service and spare parts) centre, the Autohaus has 30 work bays, and can service up to 650 vehicles a month, providing general and specialised repair solutions.
"The whole idea is that we want to be a one-stop centre for our Mercedes-Benz customers - for brand new cars, Mercedes-AMG cars, pre-owned cars - in Klang and nearby areas," said Naza Corp Holdings Sdn Bhd joint group executive chairman SM Nasarudin SM Nasimuddin.
The i-Showroom in the upgraded Autohaus includes digital touch screens for customers to gain a better understanding of Mercedes-Benz cars' features and sales processes.
The Autohaus also has a private Star Lounge for a personalised and premium atmosphere.
Customers also benefit from Service Differentiation – an exclusive range of personalised after-sales services that offers flexibility and convenience which includes pick-up/drop-off of cars, after-hours drop-off and fast-lane service.
“People here have seen NZ Wheels grown from what it was over the years, to what it is today. We have many loyal customers who have bought cars from us for the last 15 years or so. With this upgrade to the highest Mercedes-Benz standards, we are confident that our customers will receive the best care that is synonymous with the Mercedes-Benz three-pointed star,” said Naza Corp group CEO (automotive group) Datuk Samson Anand George.
The upgraded facility has seen strong demand for certified pre-owned Mercedes-Benz cars.
"The Proven Exclusivity centre was opened a few months ago and we have seen huge traction. Sales from walk-in customers are very good," said Samson, who also pointed out that another major draw was the AMG Performance Centre.
"With the AMG Performance Centre, coming here is another draw in terms of the interactive experience. Nationwide, there are five AMG Performance Centres. NZ Wheels operates three of them - in Bangsar, Johor Baru and Klang. At NZ Wheels, we sell quite a number of aspirational Mercedes-Benz Dream Cars, also known as the brand shapers," said Samson.
Established in 1994, NZ Wheels is the third largest Mercedes-Benz authorised dealership in the country.
"NZ Wheels' sales target for 2018 is 1,500 units, which we hope can contribute 12% of Mercedes-Benz car sales in Malaysia. Looking at the first two months, we are on track to hit our sales target," said SM Nasarudin.
Meanwhile, Mercedes-Benz Malaysia president and CEO Dr Claus Weidner noted that NZ Wheels Klang Autohaus is one of seven authorised Mercedes-Benz Autohauses in Selangor, to support the increasing need for premium service and experience among Mercedes-Benz customers.
To date, Mercedes-Benz Malaysia has 33 dedicated dealerships nationwide, underlining the German marque’s position as the largest premium automotive dealer network in the country.
“As we remain focused on providing our customers with the best products and best customer experience, we will also continue expanding customer touchpoints nationwide, investing in developing key areas including talent, technology, production and services,” said Weidner.
Weidner said the company looks at brand expansion in terms of quantity and also, quality.
"The customer experience is the decisive factor, from all aspects - after-sales to financing. At our Mercedes-Benz Training Academy, we have doubled the intake from 30 to 60 students per year, which also reflects the higher demand in the market for skillful technicians - not only from the mechanical side, but also increasingly on the electronics perspective - as our cars are becoming more sophisticated," said Weidner.
