STUTTGART: Mercedes-Benz will present the new S-Class on Jan 29, 2026 via a livestream.
Recently, Mercedes-Benz CEO Ola Källenius had shared first insights into the upcoming S-Class in a new short film on YouTube.
He is joined by content creator Justin Tse, with a surprise appearance by tennis legend Roger Federer.
With more than 50% of its parts - around 2,700 components - new or updated, the new S-Class strengthens its position in innovation, comfort, and safety.
Källenius highlighted several defining innovations on the new S‑Class: a bolder and more confident exterior featuring the upright star on the hood, the next generation of digital intelligence powered by the Mercedes‑Benz Operating System (MB.OS), and extended Manufaktur Made to Measure personalisation options.
He also explained how the enhanced Airmatic air suspension with intelligent damper regulation delivers even greater comfort, particularly noticeable on the long, undulating speed bumps common in southern Europe and the United States.
The world premiere of the 2026 Mercedes-Benz S-Class will be a highlight of the biggest product launch programme in the company’s history.
More than 40 new Mercedes-Benz models will make their debut throughout the next two years, including pioneering electric vehicles and technological beacons such as the road-going version of the electric, multi-record breaking Concept AMG GT XX.
On the same date, the automobile also celebrates its 140th birthday as Mercedes-Benz has been continuously shaping progress and mobility for 140 years.
On 29 January 1886, Carl Benz applied for a patent for his three-wheeled motor car.
Patent DRP 37435 for the “petrol-powered vehicle” is widely regarded as the birth certificate of the automobile.
It is now part of UNESCO’s Memory of the World Register and marks the beginning of modern individual mobility.
Carl’s wife, Bertha, supported him from the very beginning.
In 1888, she undertook the world’s first long-distance journey in an automobile – a milestone.
Almost at the same as Carl Benz in 1886, Gottlieb Daimler installed the high-speed combustion engine he had developed together with Wilhelm Maybach, in a carriage.
This is how the first four-wheeled automobile was created.
