MARANELLO: Ferrari has unveiled the new Tailor Made 12Cilindri in its flagship personalisation programme.
This unique Ferrari raises the bar once again with an interpretation of road-going art exclusively for the South Korean market.
This Tailor Made car is the result of a multi-disciplinary collaboration spanning three continents: Asia, with the artisanal mastery of four young South Korean artists: Daehye Jeong, Hyunhee Kim, GRAYCODE, jiiiiin, and TaeHyun Lee; Europe, with Ferrari’s Styling Centre and North America, with the vision and expertise of Cool Hunting, the award-winning independent publication dedicated to the latest intersections of design, culture and technology.
This 12Cilindri is instantly recognisable thanks to its new transitional Yoonseul paint scheme, specially developed by the team.
This unique colour is inspired by Korean tradition, fusing the history and heritage of the region with inspiration from Celadon ceramics, with its many shades of green, and the allure of cosmopolitan Seoul, pulsing to the rhythm of K-pop, electronic music, and the neon lights of the city’s future-forward districts.
The result is a vivid, iridescent finish that shifts from green to violet with blue highlights, reminiscent of the sparkling sunlight on the sea, Yoonseul in Korean.
Traditional horsehair weaving is being revisited by the work of artist Dahye Jeong, winner of the Loewe Foundation Craft Prize in 2022, a Korean artist who has gained international acclaim in textile craftsmanship and fibre art.
Her work is featured in this one-of-a-kind Tailor Made vehicle in multiple ways: the fabric used on the seats, floor and soft surfaces feature one of her iconic patterns, brought to life in a new 3-D fabric developed by a South Korean company and used in a Ferrari for the first time; the glass roof of the 12Cilindri features a screen printing of the pattern, allowing the same interplay of shadows and projections as light passes through, again a first in a Ferrari; most iconically, a hand woven work made from Mongolian horsehair, sourced from suppliers certified by the local Chamber of Commerce, is featured on the dashboard.
These firsts could only be achieved by intense collaboration between the Ferrari Styling Centre, R&D team and the creative partners.
Hyunhee Kim innovates with material to reinterpret traditional Korean objects through a critical, contemporary lens.
Visible across in the vehicle’s exterior, Kim’s translucent work can be seen in the vehicle’s distinctive Scuderia Ferrari shields, its wheel caps, long F nameplate and Prancing Horse, together representing a level of customisation seen in a Tailor Made vehicle for the first time.
The interior features a unique modification to the centre tunnel with the same translucent effect, alongside a handmade dedication plate with the project’s name in traditional calligraphy by the artist.
White, in turn, becomes the leitmotif for various interior and exterior elements, inspired by the artistic research of TaeHyun Lee.
His vision gave rise to the 12Cilindri’s unique white brake callipers - a first for a factory-made Ferrari and white shift paddles.
Electronic music sets the rhythm for this Ferrari’s exterior livery thanks to the meticulous work of GRAYCODE, jiiiiin.
This South Korean sound and performance artist duo, renowned for their performances and installations exploring sound, space, and the intersection of technology and art, have visualised the iconic Ferrari V12 sound — literally translating the sound of the 12Cilindri’s engine into a visual artwork masterfully rendered on the vehicle’s bodywork by Maranello’s artisans.
The technique used to add visual depth to this livery was applied using the same transitional paint, but one shade darker — a new and unique treatment seen for the first time on a Ferrari.
Evan Orensten and Josh Rubin, the creative minds behind Cool Hunting, inspired and coordinated the work of the artists alongside JaeEun “Jane” Lee, who served as the project’s curator, and the Ferrari design and R&D teams.
