BOLOGNA (Italy): Ducati Motor Holding and leading cosmetics firm Diamond International have signed a licensing agreement to produce the “1926” male fragrance.
The legendary motorcycle manufacturer - which has just celebrated its 90th anniversary - was founded in 1926.
Choosing the name “1926” for this new male fragrance was, then, a choice as easy as it was logical.
The “1926” tag refers to a men's product line consisting of Eau de Toilet 50 ml and 100 ml bottles, a shower gel and a deodorant spray.
Fittingly, the “1926” bottle recalls the sleek lines and seductive styling of Ducati motorcycles. An elegant, deep black fuses with silver to express innovation while a forceful red evokes an appetite for high performance.
“The new “1926” male fragrance embodies the passionate Ducati world”, comments Alessandro Cicognani, Ducati licensing director.
“1926 is not just a male fragrance. It is, above all, Italian Style, where quality meets the flair that has made us world famous.”