Afghan firm eyes emerging middle class with new cars, trucks

By REUTERS | 3 September 2020


A man checking out the hybrid solar-powered vehicles made by Amin Noor. — Reuters


KABUL: An Afghan company has unveiled a range of small trucks and passenger vans which it hopes will appeal to a local market still dominated by second-hand Japanese models imported via Dubai.

The firm, Amin Noor, presented the vehicles at a ceremony in the capital Kabul, a reminder that in a country beset by militant violence and political instability there are companies working hard to tap a small but growing middle class.

Beyond the security challenges, firms also face the added hurdle of power cuts that are a regular occurrence across Afghanistan.

A journalist sits inside a hybrid solar-powered car made by Afghan company Mohammad Amin Noor during the Industries opening ceremony at the Kabul Serena Hotel in Kabul on September 2, 2020. (Photo by WAKIL KOHSAR / AFP)
A journalist sitting inside a hybrid solar-powered car. — AFP


“The overall cost is much cheaper than those products we import to Afghanistan,” Economy Minister Mustafa Mastoor said at the ceremony, where white vans, trucks and cars were decorated in red ribbon.

Some were electric and powered by rechargeable batteries, others by diesel.

“We are confident that the Afghan market will welcome these type of products, not only from Amin Noor company but all other investors if they come and invest in quality products.”

A worker cleans a hybrid solar-powered car made by Afghan company Mohammad Amin Noor during the Industries opening ceremony at the Kabul Serena Hotel in Kabul on September 2, 2020. (Photo by WAKIL KOHSAR / AFP)
A worker cleaning another variant of the  hybrid solar-powered car. — AFP


There are 11 different models in total, priced between US$1,200 (RM4,980) and US$2,500 (around RM11,000). Amin Noor has produced 200 vehicles to date.

For company manager Ahmad Zia Ahmadyar, the next phase for Amin Noor — which produces vehicles at its factory in Balkh province in the north of Afghanistan — was to reduce the number of parts that needed importing.

Another angle of the vehicles. — AFP
Another angle of the vehicles. — AFP

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