KUALA LUMPUR: Last year marked the fifth consecutive record year for Mercedes-Benz Malaysia (MBM) with a total of 13,079 vehicles sold.
The German marque saw a 9% overall growth and a market share of 2.4% (as of Nov 2018) making Mercedes-Benz the best-selling luxury car brand in Malaysia.
In 2018, MBM’s performance was spearheaded by the locally produced sedans, which recorded 7,910 units sold followed by the Mercedes-Benz SUVs with 2,613 units sold, especially by the Pekan, Pahang-built Mercedes-Benz GLC 200 and GLC 250. The demand for SUVs is expected to keep growing in this segment.
Meanwhile, the Mercedes-Benz compact cars recorded a total of 1,875 units sold and lastly, the Mercedes-Benz Dream Cars recorded a total of 662 units sold, which saw a spectacular growth of 77%.
MBM President and chief executive officer, Dr Claus Weidner said: “2018 was another successful year in the 15 year-long extraordinary journey for Mercedes-Benz Malaysia and the Mercedes-Benz brand. Our efforts to invigorate the brand experience for our increasingly diverse fans have been fruitful and we are happy to retain our position as the number one luxury lifestyle brand."
While vice president of sales and marketing at MBM, Mark Raine said, “We are extremely proud of our history-making performance for 2018. We delivered 13,079 Mercedes-Benz Cars to customers, further cementing our position as the leading premium brand in Malaysia.
"Our fresh-faced product portfolio with the locally assembled Mercedes-AMG C 43 and GLC 43, and all-new Mercedes-Benz A-Class has succeeded in keeping our fans excited about the brand."
There were 20 vehicle launches throughout 2018 which sustained a healthy momentum of demand for Mercedes-Benz vehicles.
As for 2019, Weidner said, “This year will be another exciting year for Mercedes-Benz with refreshing innovations and new benchmarks to elevate the customer experience. We are excited to share these updates in due time.”