Audi delves into next-generation OLED technology

By CARSIFU | 29 July 2020


INGOLSTADT: Audi introduced digital OLED technology in the Q5 last month, which improves road safety and allows for personalisation of the taillight signature.

Audi is the first car maker to digitise the taillights using organic light-emitting diodes (so-called OLEDs).

“Headlight technology has seen a rapid evolution at Audi in recent decades," said Audi OLED technology project manager Dr Werner Thomas. "In addition, we have been decisively driving the development of rear-lighting systems.”

The latest achievement are digital OLEDs.

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Why does Audi focus on OLED technology?

OLED light sources are panel radiators – unlike point light sources such as LEDs using semiconductor crystals. The benefits of OLEDs: their light is extremely homogeneous. It is infinitely dimmable and achieves very high contrast. It can be split into segments.

These segments are individually controllable and can develop diverse levels of brightness, with minimal gaps between the segments. The lighting unit does not require any reflectors, optical fibers or similar optics.

This makes OLED units very efficient, lightweight and flat, which considerably increases design freedom.

An OLED lighting element is just 1mm thin, while conventional LED solutions require much greater installed depths of 20mm to 30mm. The energy requirement of an OLED is once again significantly lower than that of LED optics if the latter are to achieve similar homogeneity.

Audi’s OLED technology made its production debut in the taillight of the TT RS in 2016. Up to now, Audi models using OLED lighting technology have had up to four individually controllable, complex lighting segments that could be used for an individual, defined lighting design.

What benefits do Audi’s new digital OLEDs offer?

The larger number of individually controllable segments can now be randomly activated, with continuous variability of brightness. In the Q5, three tiles of six units each, in other words 18 segments per lamp, are currently used.

The high precision and great variability offer light designers a wealth of opportunities, using just one type of hardware. Q5 customers opting for digital OLED technology have a choice of three signatures in the taillights when buying their car.

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In the “dynamic” Audi drive select mode, the lamps additionally switch to another signature.

Moreover, animation effects such as coming-home/leaving-home lighting scenarios can be implemented, plus the dynamic flashing light has been integrated in the new lamp units as well

How exactly do digital OLEDs differ from established OLED technology?

“Up to now, we have been using OLED segmentation with the TT RS and A8 for designing signature lighting. This has changed with the Q5,” said Dr Thomas.

“Here the taillights turn into a kind of display on the outer shell, which will provide us with ample opportunities and prospects in terms of design, personalization, communication and safety going forward.”

Thus, the year 2020 marks the threshold of a new age: a pure medium for signal functions is now additionally becoming a medium for displaying diverse types of content.

How do digital OLED lamps improve road safety?

In the new Q5, Audi has implemented a proximity detection feature for the versions using digital OLED taillights.

When another road user approaches a stationary Q5 from the rear within less than two meters, all the OLED segments light up.

When the Q5 starts to move, it returns to the original light signature. This is just an initial example of the automobile’s car-to-x communication with its surroundings.

Subject to legislative approval, predefined warning symbols are conceivable in the future as well.



The development and approval of the first dynamic turn signals is a good example of Audi’s effective engagement in collaborating with approval authorities. The developers present potential technologies and then adapt them as needed – which facilitates the homologation and approval of new ideas and concepts.

Audi also shaped the developments around the digital OLEDs in advance in a way that made legislative approval possible for the Q5 in spite of differences in taillight design. Thus, the roads are becoming safer with the lighting technology.

How will the development in this area continue?

More segments per taillight are possible, allowing for even greater personalisation of signature lighting.

For instance, predefined symbols might be displayed to provide other road users with early warnings of hazards such as slippery roads or the tail ends of traffic jams.

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