SINGAPORE: Environment, Social, and Governance (ESG) is a topic that is trending worldwide among companies amid climate change.
Working with a celebrity often helps make the message more visible in the public eye.
Australian broker Vantage is an example of a company doing exactly that by aligning itself with motoring YouTuber Supercar Blondie to push its ESG programme.
This marks the first time both parties are working together. Financial terms of the partnership were not disclosed.
The partnership will focus on driving innovation for electric vehicle production, promoting gender equality, and putting a spotlight on climate change.
Supercar Blondie is a popular YouTuber, best loved for their light-hearted videos on luxury supercars, with over 75 million social followers across her channels. Her real name is Alexandra Mary "Alex" Hirschi and she's also Australian.
Vantage is a sponsor of McLaren MX Extreme E, an all-electric off-road series.
Supercar Blondie will join Vantage in Sardinia, Italy, participating in Extreme E's Blue Carbon sustainability initiative to restore vital seagrass ecosystems, during the week of Sardinia's Extreme E race.
Vantage also has an ESG ambassador, who will be coordinating the programme.
"For us, ESG is more than just a framework or an opportunity that companies and investors can jump on," said Vantage ESG ambassador Sofiia Starchevska.
"Everyone has a responsibility to contribute to the world we live in in a positive way. We aim to make ESG a part of our daily lives by giving our employees the opportunity to contribute to ESG projects, and ultimately give back to the communities they live in. "
Vantage, a 10-year-old company, allows its customers to trade in contract for diferences on forex, commodities, indices, and shares.
It has over 1,000 employees spread across 30 branches around the world.
