BMW is axing i3 electric car

By CARSIFU | 18 September 2019

MUNICH: BMW is phasing out the i3 electric hatchback to focus on full EVs as well as battery and plug-in technology with other models.

BMW marketing director Pieter Nota told the Financial Times that "we are now bringing electrification more into the mainstream."

The news came with the changing of the guard at BMW AG, with Oliver Zipse appointed the new CEO in an attempt to regain momentum in the electric car race.

BMW has previously said that it would have 13 full-electric vehicles for sale by 2023.

The i3 was BMW's first electric car and made its debut in 2013. It sold 157,129 units in the first eight months.