MUNICH: The BMW Group is entering into a cooperation with one of the most prominent players in the US cinema, actor Christoph Waltz, who takes on role as co-creator for the premium brand.
To kick off the partnership, Waltz played a central role in the design world premiere of the BMW iX. The future model of the BMW Group celebrated its premiere at #NEXTGen 2020.
"The discussions we had with Christoph Waltz in the run-up to #NEXTGen 2020 about future technologies, social change and the future significance of driving pleasure were very inspiring. He gave us new perspectives with his openness, pragmatism and a certain degree of impatience. I am delighted to have won a co-creator in Christoph Waltz, who will challenge us again and again with his thoughts and ideas," says Oliver Zipse.
When it comes to cars, Waltz appreciates premium quality, technological precision and attention to detail and observes the latest developments in electric mobility, networking and automated driving.
"I am delighted about every new technological impulse that comes not from Silicon Valley but from Europe, and I would like to see more of it," says Waltz.
"What I was able to learn at BMW in this area impressed me very much. BMW is a very steeped-in-tradition, but at the same time extremely future-oriented company."
