The 20 x 8 feet mobile Autohaus has a sleek design bearing the three-pointed star, and comes with Wi-Fi and in-built digital devices to facilitate customer consultations, and offers financing and insurance solutions to facilitate the ownership experience.
The Star Galleria is serviced by sales executives and product experts well-versed in walking customers through a detailed ownership process.
It also offers a refreshments counter complete with dedicated service personnel, and exclusive Mercedes-Benz merchandise.
"We are proud to represent Mercedes-Benz Malaysia and elevate our fans’ engagement with the brand through the Mercedes-Benz mobile showroom here in Malaysia. This is our effort to enhance the automotive retailing experience, blending a mobile approach that gives customers a taste of that Mercedes Benz luxury with Cycle & Carriage’s hospitality, in places that are unexpected,” said Cycle and Carriage Bintang CEO Wilfrid Foo.
"Mercedes-Benz Malaysia and Cycle and Carriage share a long-term partnership and friendship spanning 67 years. Cycle and Carriage is key to the expansion of the Mercedes-Benz brand in Malaysia. They complement our extensive product range with best-in-class service," said Mercedes-Benz Malaysia vice president (sales and marketing - passenger cars) Mark Raine.
Mercedes-Benz Malaysia vice president (sales and marketing - passenger cars) Mark Raine and Cycle and Carriage Bintang CEO Wilfrid Foo introduces Star Galleria, a mobile showroom.
To date, Cycle and Carriage has a network of 13 outlets across Malaysia.
The group also has three ‘Centre of Competence’ body and paint collision repair facilities in Batu Caves, Bukit Tengah, and Johor Bahru certified by Mercedes-Benz parent company, Daimler AG.
To commemorate its 120th anniversary, Cycle and Carriage also launched a regional campaign to give away 120 specially curated trips to three destinations: Mongolia, Nepal and Korea.
The campaign runs from 10 January to 30 November, 2019 for Cycle and Carriage’s customers in Singapore, Malaysia and Myanmar.
To participate, customers can register on the Cycle & Carriage website and perform eligible transactions.
In Malaysia, the eligible transactions are:
- Buy a new or pre-owned Mercedes-Benz from Cycle & Carriage and receive 12 entries; or
- Every RM3,000 spent in a single receipt/invoice for maintenance, repairs, and/or purchase of merchandise and accessories you will receive 1 entry (capped at 12 entries)
Mongolia “Adventure” - Journey across the rolling steppes and immerse yourself in the nomadic settlements that have called the grasslands home since the time of Genghis Khan.
Soak up the wild splendour of the Mongol Els sand dunes.
Visit the Hustai National Park and get acquainted with the takhi, the world's last wild horses.
Connect with a local Mongolian family and experience the nomadic lifestyle first-hand.
Nepal “Culture” - Immerse yourself in the history of Kathmandu and find out why this ancient kingdom is also one of the most enchanting places on earth.
Unlock the wonders of Pashupatinath, a Hindu temple complex and UNESCO World Heritage site.
Journey to the mountain village of Nagarkot and admire the Himalayas from an altitude of 2,200m.
Venture into the Kathmandu Valley and uncover its stunning views and sublime beauty.
Korea “Metropolis” - Step out in style in Asia’s capital of cool and embark on a glorious urban odyssey across Seoul to discover its thrills, sights, and sounds.
Witness the famous guard-changing ceremony at Gyeongbokgung Palace.
Stroll through the traditional Bukchon Hanok Village and re-live scenes from popular K-dramas.
Learn to prepare an authentic Korean meal and enjoy the best of home-cooked Korean cuisine.
