LONDON: With Rolls-Royce Cullinan coming to market, another revered British marque is jumping on the luxury SUV bandwagon.
Aston Martin announced on Wednesday that its ‘Vision Concept’ will go into production as the all-electric Lagonda SUV/
Scheduled to be unveiled in 2021, the Lagonda SUV will be the first luxury SUV exclusively driven by zero emission powertrain technologies
It will feature an evolution of the bold design language first seen with the show-stopping ‘Vision Concept’. The SUV will be built around near-future technologies, such as its advanced Battery Electric drivetrain, making the Lagonda SUV the first of its kind: an ultra-stylish, supremely luxurious, fully electric emission-free vehicle.
“In reviving one of the most iconic names in motoring we have created a unique opportunity,” said Aston Martin president and CEO Dr Andy Palmer. “One that allows us to cast aside an inherited 20th century approach and instead design cars around 21st century demands and desires. The Lagonda SUV is the first of its kind: a spacious, high-performance 4x4 that successfully reconciles a love of technology, luxury and style.”
