Electric Audi e-tron drives into 'Spider-Man: Far From Home'

By CARSIFU | 20 June 2019

WASHINGTON: Audi has teamed up with Sony Pictures Entertainment to release exclusive digital content ahead of this summer’s upcoming film, “Spider-Man: Far From Home.”

The digital short titled “Science Fair,” features Peter Parker (Tom Holland) and his best friend Ned (Jacob Batalon), up against some very serious competition at the school science fair. To save their presentation, Peter races against time to acquire the perfect scientific advancement: the all-electric Audi e-tron GT concept.

“Teaming up with Sony Pictures to showcase the latest step in Audi’s evolution - electrification - gives us a unique opportunity to better socialise this important technology with a highly engaged audience,’’ said Loren Angelo, vice president of marketing, Audi of America. “Peter Parker represents the continuing high-tech evolution of the Audi storyline within the Marvel Cinematic Universe."

Besides the e-tron, Audi also gets a product placement for the A7 and Q8 in this flick.