Ex-Lamborghini exec appointed to head Hyundai's Genesis luxury brand

By CARSIFU | 29 December 2015

SEOUL:  Hyundai has named a former Lamborghini official to lead the Genesis brand.

Based in Hyundai Motor headquarters here, Manfred Fitzgerald will be in charge of establishing and executing strategies for the Genesis brand as the senior vice-president. For the brand to set a strong foothold in the global luxury car market, he will take a core role in brand strategy, marketing and other business operations within the Genesis brand.

During his 12-year career at Lamborghini, Fitzgerald had helped turned the Italian car maker from a prototype car company to a luxury car brand and increased its sales ten-fold as its brand and design director.

Fitzgerald, 52, would be working alongside Luc Donckerwolke, who will lead the Genesis brand’s Prestige Design Division as head of the Hyundai Motor Design Center.

Earlier this month, Genesis launched the EQ900, its first model, in South Korea. The car would start selling overseas as the G90 from next year.