Experience Rolls-Royce in virtual reality

By CARSIFU | 21 April 2017

SINGAPORE: For the first time, Rolls-Royce Motor Cars customers will be able to immerse themselves in a Virtual Reality (VR) experience for their Bespoke programme – thanks to the impressive work by students from Nanyang Polytechnic (NYP) in Singapore.

The super-luxury brand chose to partner with NYP in a first-of-its-kind collaboration with an Institute of Higher Learning in the country.

Nanyang Polytechnic is a pioneer institution in the field of digital education, the first in the country to offer diplomas in digital media and publishing. It was hence a natural choice for Rolls-Royce Motor Cars to partner with this school.

Nine groups of students from NYP’s School of Interactive & Digital Media (SIDM) were invited to create a simulated world that offers potential customers a glimpse of Rolls-Royce’s signature Bespoke service through immersive 360-degree motion graphics videos.


“Rolls-Royce Motor Cars’ commitment to this project is another example of how the company deeply values the nurturing of young talent, in parallel with The House of Rolls-Royce in the UK, where our apprenticeship programme is now larger than ever, ensuring that our dedication to handmade quality and craftsmanship continues beyond the current generation,” said Paul Harris, Asia Pacific Regional Director for Rolls-Royce Motor Cars, on the collaboration.

“We are also staying ahead of the curve in the super-luxury industry by partnering with some of the brightest young minds in this country to present our Bespoke capabilities in a new, unique way, as well as supporting innovative, emerging talent in VR,” Harris added.

While all nine teams from SIDM’s Diploma in Motion Graphics & Broadcast Design and Diploma in Visual Effects created strong concepts, an independent judging committee comprising Rolls-Royce and VR industry executives finally selected two of the most outstanding VR experiences to showcase to the super-luxury brand’s customers in Singapore.

Rolls-Royce Motor Cars supported the project by offsetting software and licensing costs. Winning team members also received an Apple iPad each.

Rolls-Royce Motor Cars plans to start piloting the VR experience to customers in Singapore from April 2017.