The donation was made via its CSR (corporate social responsibility) arm, Naza World Cares, consisting of volunteer staff from the Naza Group and Eftra Group.
About 50 volunteers aboard 12 Chevrolet Colorado and Captiva vehicles made their way to the East coast recently with five lorries of aid in tow.
The supplies were distributed to 1,500 families in Kuantan, Pahang and Kuala Krai, Kelantan.
Naza World Cares is also organising a second trip when rainfall and flooding subsides, in order to provide extra manpower for cleaning and rebuilding efforts.
“In the face of unprecedented flooding, it is heartening to see Malaysians unite and combine resources in order to assist families in need. At Naza, we feel very strongly that we must play a key role in giving back to the community,” said Naza World Cares head Ananthan M. Raman.
Last year, Naza World Cares was also involved in relief work in Kuala Lipis and Cameron Highlands, and donated electronic appliances.