The new campaign, which will air for the first time on May 30, comes following speculation of further collaboration between the former Paris Saint-Germain F.C. striker and the Swedish premium carmaker.
Volvo Cars and Zlatan have worked together in a 2014 marketing campaign featuring the enigmatic footballer reciting the Swedish national anthem and hunting in remote Swedish forests.
Since its launch earlier in the year the new V90 has received positive reviews from media around the world. Building on Volvo Cars’ long experience in the estate segment, that began over 60 years ago with the Volvo Duett, the new V90 takes the premium estate a step forward in terms of aesthetics, materials and finish, while being big on practicality.
