The tie-up — for the creation, development and distribution of BMW accessories — will see Fossil Group design a range of watches and smartwatches for the auto brand with the long-term collaboration contracted to continue until 2023.
The first items from the Fossil Group/BMW branded range will begin to drop into stores next year, with collections to be sold globally in more than 4,000 BMW retail channels and key retailers in Fossil Group's extensive international network.
Some of the current watches made by Fossil.
Commenting on the partnership in an official statement, Fossil Group chairman & CEO Kosta Kartsotis said: "BMW is one of the most iconic brands in the world. We look forward to bringing our watch design expertise and smartwatch capabilities to BMW enthusiasts around the world."
Fossil Group, Inc. is a global design, marketing, distribution and innovation company specialising in lifestyle accessories.
Under a diverse portfolio of owned and licensed brands, the company's offerings include fashion watches, jewelry, handbags, small leather goods and wearables across its owned brands — Fossil, Michele, Misfit, Relic, Skagen and Zodiac — and licensed brands — Armani Exchange, Chaps, Diesel, DKNY, Emporio Armani, Kate Spade New York, Marc Jacobs, Michael Kors, Puma and Tory Burch.
