BEIJING/SHANGHAI: A car made by a General Motors (GM) joint venture and US fast food chain Burger King and were picked out for criticism on Thursday by China’s state television station in its high-profile annual show on consumer rights.
Since it was first aired by state-owned China Central Television (CCTV) in 1991, the television programme has become an event watched in fear by international and local brands alike, due to the potential impact on sales and public relations of appearing on its list of shame.
The programme has in previous years criticised foreign businesses such as Apple and Starbucks, resulting in prompt apologies from the companies.
GM and Burger King were the only foreign firms to feature on this year’s show, which mainly focused on Chinese companies. The criticisms come at a time of heightened tension between the United States and China over trade, technology and other issues.
The show interviewed buyers of the Baojun 560 sport-utility vehicle made by General Motors’ Guangxi-based joint venture with SAIC Motor and a local partner. The customers complained of gearbox problems.
The venture recalled 12,485 Baojun 560 in 2016 to fix gearbox issues. In a statement, the venture apologised for the inconvenience to consumers and said it was investigating. “We will be responsible for the issue at all costs,” it said.
Burger King, owned by Restaurant Brands International (RBI) but whose Chinese outlets are mainly managed by Tab Food Investments (TFI), was criticised for allegedly selling products that failed to meet its own standards.
The programme cited a Burger King outlet in Nanchang, southeast China, where it alleged employees only put two pieces of cheese on the burger when there should be three.
Burger King China said on its official Weibo account that the outlet was managed by a sub-franchisee, and apologised for management mistakes given the practices were a departure from its “consumer is king” motto.
“As soon as we saw the report, we immediately set up a task force to conduct the investigation,” it said, adding the franchisee ran six outlets which had now been shut down.
The show, usually aired on March 15 to coincide with world consumer rights day, was delayed this year by the Covid-19 pandemic.
It also discussed shoddily built new flats, online education services and said Qutoutiao, an app that delivers customised feeds of articles and short videos to users based on algorithms, carried misleading advertisements with dubious health claims or which led to gambling websites when clicked through.
