Mitsubishi Triton registers historic sales rebound in September

By CARSIFU | 7 October 2021


KUALA LUMPUR: Mitsubishi Motors Malaysia (MMM) the official distributor of Mitsubishi Motors vehicles in Malaysia, announced historical high sales achievement for Mitsubishi Triton pick-up truck in September 2021.

With the recent reopening of automotive industry since the lockdown from June 2021, MMM is currently fulfilling the accumulated backlog orders, and successfully delivered a record high of 1,521 units with the highest market share of 34% within the pick-up segment for the same month.

Compared with last year, Mitsubishi Triton sales performance increased by 5.1% within the first half of Financial Year 21 (April – Sept 2021), while overall company sales also achieved positive growth with a total of 6,907 vehicles sold.

Triton_B


This resulted in the company’s market share increasing from 1.7% (April- Sept 2020) to 3.9% (April-Sept 2021) of Total Industry Volume (TIV).

Mitsubishi Motors remains as the top three non-national automotive brands in Malaysia. (MMM’s Financial Year 2021 calendar is from April 2021 – March 2022)

The Xpander is now Malaysia’s best-selling non-national MPV with close to 13,000 bookings since launch in November 2020 to date.

Out of which, the company has already delivered 5,756 units to owners, since its launch in November 2020.

MMM chief executive officer Tomoyuki Shinnishi said the company was doing its best to improve production, delivery timing, and to recover from backlog order fulfilment for the Xpander and Triton after the months of challenging market situation caused by the Covid-19 pandemic and lockdowns.

“We would also like to thank our customers who have shown us support and have been patient with us.

XPander

“As the nation moves towards the endemic era and with the resumption of the automotive supply chain and showrooms opening, we are confident for optimistic sales numbers over the second half of our Financial Year,” said Shinnishi.

He also said the company was continuously looking to improve and introduce new digital services.

“Soon we will be announcing a Home Delivery Service for customers who have purchased a Mitsubishi
to have their brand new car delivered to their doorstep.

“This is to ease customer’s convenience in shopping online. We are also working very closely with our dealerships to ensure full SOPs are in compliance and only fully vaccinated staff are allowed to be on duty and serve customers,” he added.

Keywords