LOS ANGELES: Honda is raising its profile as an esports sponsor, becoming the official automotive partner of international pro-level organisation Team Liquid.
Honda is re-affirming its place among the cadre of motoring manufacturers with high-profile commitments to an esports tournament or team.
Team Liquid members will be traveling in a custom Honda Odyssey at the 2019 "League of Legends" Champions Series in Santa Monica, a US$200,000, two-month tournament which starts today.
Honda Civics will also be available for the team to use at other times.
The Japanese car brand has also put its name behind a six-episode video series that profiles the esports team's "League of Legends," "Fortnite" and "Dota 2" personnel and international ambitions.
