Hyundai and Giorgetto Giugiaro collaborate to rebuild 1974 Pony Coupe Concept

By CARSIFU | 24 November 2022

SEOUL: Hyundai Motor Company is working with Italian design firm GFG Style, notably its father and son founders Giorgetto and Fabrizio Giugiaro, to rebuild the influential 1974 Pony Coupe Concept that young Giorgetto created for Hyundai's debut at the 1974 Turin Motor Show.

The rebuilt concept will be shown in the springtime.

The announcement was made during a Design Talk in Seoul, featuring Giorgetto and Fabrizio Giugiaro along with Luc Donckerwolke, Chief Creative Officer of Hyundai Motor Group, and SangYup Lee, Executive Vice President and Head of Hyundai Motor's Global Design Center.

1974 Pony Coupe Concept.
1974 Pony Coupe Concept.

Donckerwolke said the company was thrilled to welcome Giorgetto and Fabrizio to Seoul for this rare occasion and they look forward to collaborating with GFG Style on this extraordinary design project.

"Not only does this project hold historical value, but it also represents a cross-cultural exchange that could pave the way for more collaborations down the road," he said.

Lee said the original Pony and Pony Coupe Concept were one of those rare creations that influenced the designs of not just one but multiple production and concept vehicles, including Hyundai's award-winning Ioniq 5 and attention-grabbing N Vision 74.

"Since the original concept car no longer exists, we've commissioned Giorgetto Giugiaro to rebuild it based on our design philosophy, 'Shaping the future with legacy'," he said.

1974 Pony Coupe Concept.
1974 Pony Coupe Concept.

Of his original design, Giugiaro said, "I designed the Hyundai Pony when I was still a young designer at the start of my career.

"I felt very proud that I was in charge of creating a vehicle for a company and country that was about to take on a fiercely competitive global market.

"Now, I'm deeply honored that Hyundai has asked me to rebuild it for posterity and as a celebration of the brand's heritage," he said.