SEOUL: Hyundai Motor celebrated its acquisition of robotics company Boston Dynamics with a video starring BTS, who also happens to be Hyundai's brand ambassador.
In the video, “Welcome to the Family with BTS,” Boston Dynamic’s robots "Spot" and "Atlas" dance with the Korean boy band to their song “Ioniq: I’m On It,” an anthem released last year to mark the launch of Hyundai's dedicated electric vehicle brand, Ioniq.
The video shows how Boston Dynamic’s robots are programmed to conduct physical movements and—in this case—adapt them for dancing. In the video, the robots are challenged to conduct movements of BTS’ choreography, eventually dancing together with the group to the music.
Hyundai sees robotics as a key part of its business. Last September, the group showed off a wearable robot called VEX that is basically an exoskeleton vest factory workers don to facilitate work. Hyundai is also working on other applications for robotics.
“With the acquisition of Boston Dynamics, Hyundai Motor will expand its new robotics business to provide customers with exciting mobility experiences,” said Thomas Schemera, Executive Vice President and Global Chief Marketing Officer at Hyundai Motor.
