Hyundai asked Preis to create an eye-catching design that turns the Tucson N Line into a real statement, while emphasising the car’s new features.
The SUV is inspired by Hyundai N’s heritage, and takes many cues from motorsport, with references to corners, chicanes, curbs and chequered flags, as well as the livery of Hyundai’s i20 Coupe WRC and i30 N TCR models. The visual elements and lines also create a dynamic, fast look, especially along the sides of the car.
So Preis set to work on the "Drive A Statement" Project Tucson.
The base colour of the illustration was coloured Engine Red, and the artist used the N Line colour palette of black, white, red and light blue. Preis’ design highlights key aspects of the model, such as its more aggressive and sporty front, which included a new grille design, refined daytime running lights and new black-bezel headlamps. It also drew attention to the car’s elegant glossy black accents on the side mirrors and rear spoiler, as well as the dark alloy wheels and N Line badge.
After designing the illustration, Preis transferred the work onto the car by hand, with the whole production taking 72 hours of painting.
“I was very excited to be asked by Hyundai to create an illustration on the Tucson N Line. It is not every day you get to create an art work where a complete car is the canvas. With this project, I was able to turn the car into a statement of my own.”
The art car would be showcased at Hyundai events around Europe.
Hyundai Motor Europe marketing and product vice-president Andreas-Christoph Hofmann said the Tucson N Line appeals to a new customer base compared to the regular version.
"We therefore wanted Andreas Preis to create the ‘Drive A Statement’ Project Tucson to demonstrate that this is a special new model for Hyundai. I believe he has achieved this, and it fits perfectly with our claim that you are driving a statement."
