INFINITI uses Q50 Red Sport 400 in 'human excitement' study - VIDEO

By CARSIFU | 23 November 2016

DUBAI: INFINITI Middle East, in collaboration with Emotiv Inc, will seek to identify and measure the level of human excitement when individuals get behind the wheel of the recently launched Q50 Red Sport 400.

Over the next four weeks, customers around the Middle East region will have the opportunity to drive the Q50 Red Sport 400 wearing the pioneering Emotiv Insight headsets that will measure their mental performance indicators and sub-conscious responses to characterize their driving experience.

Infiniti human excitement study - 01
The Japanese luxury arm of Nissan rolled out the study under the banner of #UnleashYourPotential, which aims to demonstrate how the changes in brain activity when driving the powerful sports sedan can affect enjoyment, excitement, engagement and focus, improving driving performance and thereby increasing their potential.

"With new turbocharged engines and a range of enhanced technologies, the new INFINITI Q50 Red Sport 400 delivers a truly empowering drive. It delivers an experience that provokes powerful emotions, passion and excitement, enabling its driver to really push their limits.

Through our collaboration with Emotiv Inc., we are now focusing on translating what this emotion, power and excitement really means through a unique and innovative study that will allow us to quantitatively test how the Q50 Red Sport 400 helps our drivers to 'Unleash their potential,'" said INFINITI Middle East managing director Juergen Schmitz.

The Emotiv Insight is a sleek, five-channel, wireless EEG headset that records brainwaves and translates them into meaningful and easily understandable data.

It also the only device in its category that offers five EEG sensors plus two reference sensors.

The headsets provide in-depth information on brain activity and are the most technically advanced and credible consumer EEG devices on the market.

The Q50 Red Sport 400 features a 3.0-litre twin-turbo V6 petrol engine with direct injection to produce 400hp at 6,400rpm and 475Nm of torque from 1,600 to 5,200rpm.

It also features a host of technological advancements that include Directive Adaptive Steering, Dynamic Digital Suspension and safety innovations such as Back-up Collision Intervention with Cross Traffic Alert, Predictive Forward Collision Warning and Around View Monitor with Moving Object Detection.