PETALING JAYA: Jaguar Land Rover Malaysia came out tops at a prestigious 2020/21 Jaguar Land Rover Retailer Awards recently, winning the Retailer of the Year title.
Sime Darby Auto Connexion (SDAC) was declared the overall winner, scoring the highest points in two out of three categories. It excelled in sales & marketing and customer service performance.
Every year, top retailers in the world are assessed by Jaguar Land Rover for their performance and customer service.
The retailer challenge started on April 1, 2020 and ended on March 30 this year.
Sisma Auto dealerships came in as runner-up for the awards.
The Jaguar Land Rover Retailer of the Year award measures all aspects of each outlet’s performance, including marketing, sales and customer service, staff training and retailer presentation to ensure that it stands out from other retailers.
Each category has nine to 12 different criteria, and the award is considered the most prestigious of its kind in the industry, given its regional standing.
This is the second time SDAC made it to the top, with the last one handed out in 2016/17.
Jaguar Land Rover is a wholly owned subsidiary of Tata Motors.
