"However, satisfaction with the current ownership experience is a key influencer for whether owners will purchase the same brand of EV again," the study said.
J. D. Power senior director of global automotive Brent Gruber said brand loyalty can be fickle among EV owners.
“While early adopters of EVs say they’ll remain loyal to EVs in general, staying with the same brand is not a sure thing. Auto manufacturers will have to keep EV owners and shoppers interested in their products beyond just the cost equation.
Hyundai Kona EV.
"With automakers expected to flood the market with EV launches during the next three years, to capture a share of the market they need to offer vehicles that evoke excitement and meet owners’ broader needs,” he said.
Audi e-Tron.
The study found that 95% of EV owners whose overall ownership satisfaction exceeds 900 points said they would purchase another EV.
Nearly 64% of these owners said they “definitely will” repurchase the same brand.
However, likelihood to repurchase the same brand lessens as satisfaction declines.
Among owners whose satisfaction is between 600 and 750 points, 77% indicate they “definitely will” purchase another EV—although their likelihood of repurchasing the same brand is only 25%.
The overall EVX ownership index score measures electric vehicle owners’ satisfaction (on a 1,000-point scale) in premium and mass market segments across seven factors:
* Accuracy of stated battery range,
* Availability of public charging stations,
* Battery range,
* Cost of ownership,
* Driving enjoyment,
* Ease of charging at home, and
* Vehicle quality and reliability.
The Tesla Model S ranks highest overall and highest in the premium Battery Electric Vehicles (BEV) segment with a score of 798.
Tesla's Model 3 (790) ranks second with the overall satisfaction in the premium segment at 782.
The Kia Niro EV ranks highest in the mass market BEV segment with a score of 782 with Chevrolet Bolt (745) ranks
second and Hyundai Kona EV (743) ranks third.
Overall satisfaction in the mass market segment is 730.
