In fact, its first foray into the high-riding vehicle world was back in the early 1990s, and a rare 1990 American specification example of the LM002 that really was the first Lamborghini SUV, was auctioned last week for a hefty price by RM Sotheby's.
At the auction in New York, the LM002 sold for US$467,000 (RM1.9mil), which is more than twice as much as a brand new Urus costs. The Lamborghini has covered just 30,823km since new, it's undergone a comprehensive mechanical and cosmetic restoration, and it originally cost US$158,000 (around RM645,000) when it first entered the United States through Florida.
The LM002 was the first Lamborghini production SUV, but it was based on the Cheetah, which was a rear-engine 4x4 the company developed with an American defence contractor for the US army.
The Cheetah didn't win the contract with the military, but Lamborghini took its basic underpinnings and added a big dose of wood and leather to the interior along with the 5.2-litre V-12 engine from the Countach, and put it into production as the LM002.
Only 301 units of the Lamborghini SUV were built between 1986 and 1993, and only 48 of these were made to LM/American specifications and delivered to the United States.
Restoration of this particular example was valued at US$325,000 (RM1.3mil) and covered the Countach engine, a new exhaust, an entirely new interior, and the addition of modern amenities such as an Alpine stereo head unit and integrated Bluetooth.
The LM002 also features a massive and entirely necessary 287-litre fuel tank, and this one that has just been auctioned also has a specially designed set of Pirelli Scorpion run-flat tyres.