Lexus heads for the seas with first luxury yacht

By BLOOMBERG | 20 September 2019


NEW YORK: No longer content with being just in driveways, Lexus is coming for the docks of the super rich.

The Toyota division debuted the LY 650 on Thursday, its first yacht. The 65-foot beast is the realisation of a concept boat Lexus first showed in January 2017.

The yacht is a floating amalgam of Japanese craftsmanship, Italian design and American manufacturing.

It’s being built in collaboration with Marquis Yachts in Pulaski, Wisconsin, which adopted the famed Toyota Production System. Italian yacht-design studio Nuvolari Lenard worked with Lexus on the living-space layout, including three bedrooms each with their own showers.

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"The LY 650 symbolises the challenge taken by Lexus, which aspires to be a true luxury lifestyle brand, to venture beyond the automobile,” Toyota president Akio Toyoda said in a statement.

"I am truly looking forward to seeing the advanced, high quality LY 650 display its beauty on the oceans across the globe.”

Sales start Oct 30. While Lexus hasn’t yet released a price, an executive said last year the boat will be comparable to others in its class. Sunseeker’s 66-foot Manhattan goes for about US$3 million (RM12.5mil).

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