The initiative is now live at every one of the UK’s 27 Lotus retailers and service centres, and applies to all versions of the Elise, Exige and Evora.
Coupled with improved residual values, it means lower running costs and improved value for money for current and future Lotus customers.
It means the price of the first service (9,000 miles or one year) on a Lotus Elise Sport 220 – the best-selling version – has been cut from 554 pounds to just 270 pounds.
Across all three current models the average first service cost has been reduced by 37%.
Almost 50 regular servicing components have had their prices reduced, including filters, plugs, drive belts and fluids.
In addition, Lotus has also simplified the servicing schedules and realigned servicing job times for each car.
Together these initiatives mean lower running costs during the entire ownership period.
Lotus’ whole life running costs are already among the best in the sports car sector, as data from industry analyst CAP proves.
Residual values on a three-year-old Lotus Elise Cup 220 jumped up 8%, to 56%, between Q2 and Q4 2019.
Figures for a Lotus Evora GT410 Sport rose by a staggering 15%, also to 56%, during the same period.
Chris Hinks, director of aftersales, Lotus, commented: “This change is fantastic news for our customers, who can now benefit from the servicing expertise of a Lotus retailer for even less money. We’re driving down the cost of ownership and saving people money.”
