The event marks a starting point of the China market launch, ramping up to the international 2017 Shanghai Auto Show on Wednesday where the global premiere will take place.
Geely-owned LYNK & CO will showcase the production ready version of the 01 and the 03 Concept, a design prototype created by Volvo.
On Sunday, LYNK & CO successfully demonstrated its in-car app-based sharing feature with 800 users, live, for the first time here.
LYNK & CO senior vice president Alain Visser told the crowd about how connected its cars would be.
“We believe LYNK & CO will offer the most connected cars in the world, with the world’s first in-car digital share function. We also offer a completely new business model, with a simplified product offer, transparent fixed pricing and an attractive purchase and ownership experience starting here in China this year.
He said the company would sell its cars online and prove home delivery services. It would also offer a subscription model with flexibility bringing the owner and user experience right up to date with the expectations from a new generation of car buyers, used to smartphone app service levels of convenience.
The new car brand is also upending traditional aftersales support by offering both lifetime warranty and free connectivity on every LYNK & CO car.
In a related development, Geely president An Conghui told Reuters that Lynk & Co would allow Geely to compete head-on with global automakers both in China and overseas.
Geely brand models currently are priced up to about 150,000 yuan (RM96,000). Lynk & Co cars should sell for up to 250,000 yuan (RM160,000) - in the heart of the mainstream segment that accounts for about 45 percent of Chinese passenger vehicle sales and that is now dominated by foreign brands such as Volkswagen, GM, Ford Motor Co, Toyota Motor Corp and Honda Motor Co Ltd. The brand could move higher in price, or lower, depending on how consumers respond, he said.
"It is not easy for Chinese makers to break into this segment in the past," An said. "But now with Lynk & Co in place we want to really go into this segment and compete with foreign brands."
“We will bring a unique offer of connected mobility, with the option to share your car, where everything is included. The key to everything we do is simplicity.”
LYNK & CO products are designed and engineered in Sweden and will be sold globally, starting with the 01 in China in 2017 followed by Europe and the United States.
Geely also owns Volvo Cars and London Taxi Company.
The 03 Concept.
