MAI and Perodua team up to develop dealer capability

By BERNAMA | 28 July 2015

CYBERJAYA: The Malaysia Automotive Institute (MAI) and Perodua have jointly rolled out the Dealer Entrepreneurship Enhancement Programme (DEEP) to further increase competitive capabilities of local automotive dealers.

DEEP is designed to give homegrown businesses the tool needed to improve their professionalism in the areas of human capital development and business acumen.

MAI chief executive officer (CEO) Mohamad Madani Sahari said the collaboration was aimed at enhancing technical skills and entrepreneurship of more than 100 Perodua dealers within five years.

"The programme is also an initiative to meet the 2014 National Automotive Policy core strategy to increase competitiveness and capacity in the automotive aftermarket sub-sector," he said at the signing of the DEEP memorandum of understanding between MAI, Perodua and the Perodua Dealership Association here Monday.

Mohamad Madani said MAI had selected Perodua as its partner for the first-of-its kind programme for they believed that Perodua sales and service dealers were ready for the big leagues.

Perodua president and CEO Datuk Aminar Rashid Salleh said DEEP was the third initiative taken with MAI to develop the local automotive ecosystem.

"We are now at the final stage in identifying 12 dealers for the pilot project of this programme which is expected to start in the next three months," he added.

The DEEP initiative is open to all medium-sized sales and service dealers, selling at least 84 vehicles per month, with the business run by the owner or owners that showed high level of proficiency.