Since 2015, Bowers & Wilkins has been responsible for the development of the high-performance audio systems found in the marque's supercars and hypercars.
One of the world’s most respected audio brands, Bowers & Wilkins is famed for pushing the boundaries of loudspeaker capability, with the goal of revealing as much of the original recording as possible – without ever changing or distorting that sound.
The partnership is built on technical foundations. Bowers & Wilkins has worked closely with McLaren's design and engineering teams to create and optimise the audio system found in the company's supercars.
McLaren’s latest supercars feature the latest speaker technologies which have been developed in Southwater, home to the Bowers & Wilkins research and development team since 2019 and only 48km away from the McLaren global headquarters.
Since the brands started working together, notable integration landmarks have included the famous yellow Aramid Fibre cones, Rohacell subwoofers, Diamond dome tweeters, dual-opposed subwoofers and recently the proprietary Continuum cone.
All are high-performance hi-fi loudspeaker technologies that add to the overall supercar experience.
The partnership has now expanded beyond traditional automotive applications for drive unit installation. Pioneering advances include subwoofers being integrated into McLaren’s innovative, in-house designed and manufactured McLaren Carbon Lightweight Architecture carbon fibre monocoque, ensuring a stiff – and therefore inert – mounting surface, which enables better sound.
As part of the new partnership, Bowers & Wilkins branding will appear prominently on McLaren Automotive's Partner roster and the two companies have pledged to explore portable and home audio collaborations together.
