LONDON: Michelin has launched the e.Primacy, the first tyre in the world to be carbon neutral at the point of purchase.
Environmental responsibility was at the heart of the design process from day one, resulting in a tyre with the lowest rolling resistance in its category, reduced CO2 emissions and fuel savings for the customer.
Michelin-commissioned tests show that drivers using e.Primacy save around 0.21 litres of fuel per 100kms, and about 80 euros over the life of the tyre.
The exceptionally low rolling resistance of the Michelin e.Primacy equates to 174kg less CO2 emitted over the life of the tyre, and an increased range of up to seven per cent for electric cars.
Packed with technology – including “energy passive” high elasticity compounds, improved elastomer-filler coupling, thinner top belts, cool-running sidewalls and a hermetic belt to reduce energy loss – the Michelin e.Primacy also delivers exceptional driving performance that’s made to last.
The Michelin e.Primacy was engineered to be carbon neutral at the point of purchase, taking into account emissions from raw material extraction to delivery to the customer.
To achieve this, in addition to efficient manufacturing processes, Michelin has invested in projects that avoid, absorb or offset carbon emissions, including tree replanting and the installation of less energy-intensive cooking equipment in various countries.
The Michelin e.Primacy will be available from March 1, 2021.
