Mitsubishi tops after-sales service satisfaction in Malaysia again

By CARSIFU | 7 August 2019

KUALA LUMPUR: In the J.D. Power 2019 Malaysia Customer Service Index (Mass Market) Study, Mitsubishi ranks highest in overall satisfaction with a score of 791.

Toyota ranks second with a score of 788 and Mazda ranks third with a score of 785.

The study is based on responses from 2,644 vehicle owners, who received delivery of their new vehicle between February 2016 and June 2018 and took their vehicle for service to an authorized dealer or service centre between February 2018 and June 2019.

The study was fielded from February through June 2019.

Now in its 17th year, the study covers owners who bought their vehicle in the past 12-36 months and serviced it at least once in the past 12 months at an authorised service centre.

The study measures overall service satisfaction among owners who took their vehicle to an authorised service centre by examining dealership performance in five factors (in order of importance): service quality (25%); vehicle pick-up (21%); service initiation (20%); service facility (17%); and service advisor (16%).

“As sales trends are flattening, dealers are putting in more effort to enhance customer service experience,” said E-Ling Cheah, country manager for Malaysia at J.D. Power.


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