Morgan turns 70, rolls out limited edition Plus 4

By CARSIFU | 27 March 2020


LONDON: The Morgan Motor Company has built the first of its limited-run Plus 4 70th Anniversary Edition models and they come in four variants.

The four cars, the first of just 20 examples to be built, were completed at the British carmaker's factory in Malvern Link in the UK last week and deposits have already been taken for all of them.

The completion and distribution of the first cars came just before the Morgan Motor Company took the decision to close its factory for one month as part of efforts to combat the spread of the coronavirus (COVID-19).

For the first time since World War II, the factory will close for an extended period from March 25 March onwards.

In celebration of its 70th anniversary of the Plus 4 production, each of the anniversary models will be individually numbered and built in a unique specification with several notable details.

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The production of these models follows the launch of the all-new Plus Four earlier in March which is underpinned by Morgan’s latest CX-Generation aluminium platform.

The new Plus Four is referred to with a wordmark as opposed to the numerical reference of its predecessor and will replace the outgoing 4/4, Plus 4 and Roadster.

The introduction of the new model means that the Plus 4 70th Anniversary Edition models will be the last to be built on Morgan’s traditional steel frame chassis - a version of which has been in production since the Morgan 4-4 was introduced in 1936.

For a short period of time, the last of the traditional steel chassis Plus 4 models are being built alongside the first of the CX-Generation platform Plus Four models.

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First built in 1950, the Plus 4 is one of the company’s best-selling models throughout seven decades of production, and is admired by fans of Morgan worldwide.

For the first time ever, the chassis will be painted in gold to highlight the significance of Morgan’s 111-year history.

Other than the individually numbered plaque, a specially embroidered headrest will be used to further differentiation as well as a special Platinum Metallic paint.

Also used are satin dark grey wire wheels to complement the paint while a motorsport-inspired front valance and exterior black pack consisting of a stone guard, A-pillars and side screens - all coated in black.

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Inside, the cabin features leather upholstery, a Ravenwood veneer dashboard, dark grey box weave carpets and a satin black Mota-Lita steering wheel as well as leather-trimmed steering cowl and door handles, mohair hood cover, and side-screen storage bags.

Heated ‘performance’ seats, footwell lighting and an exclusive commemorative Photographic Build Record are also included with the car.

The cars come with an engine map configured by Aero Racing - the company's in-house performance tuners, who have uprated the power from 154bhp to 180bhp - allowing for a 0 to 100kph sprint time of under 7.0 seconds.

Additionally, they have been fitted with an Aero Racing sports exhaust before being finished by a ceramic-black tailpipe.

“It’s a poignant moment as the first CX-Generation Plus Four models are built alongside the final steel chassis Plus 4 models. We feel that both models represent the true qualities of a Morgan sports car,” said Morgan chairman and CEO Steve Morris.

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