Traditionally, car owners would change the colour of their cars only if factors such as road accidents or when they wish to sell their cars for a higher resale value.
The survey further revealed that 56% car owners were adventurous in their choice of colours and are receptive towards non-conventional colours such as yellow, purple, pink, orange, green, red and blue.
Original equipment manufacturers (OEMs) usually provide consumers the choice of conventional monochromatic colours which are commonly white, black and silver. However, the survey which encompasses 21% female and 79% male respondents from the age range of 20-39 years shows that Malaysians are open to explore non-conventional and vibrant colours for their rides.
Other key insights unveiled in the survey showed that 57% Malaysians prefer compact vehicles while 25% prefer sport utility vehicles (SUV) or multipurpose vehicles (MPV) – demonstrating that consumers choose their type and model of cars based on not just users’ needs, but also their age and personality.
The survey was conducted by Nippon Paint in conjunction with the rollout of its Trend Colours for Mobility 18/19 (TCM 18/19), encompassing a series of 40 colours in four themes – “Transient Glow”, “Conscious Being”, “Essential Balance” and “Seeking Adventure”.
The TCM 2018/19 was derived through a meticulous colour forecasting workshop held amongst a group of 65 Asian design experts and colour enthusiasts from 11 countries throughout Asia such as Bangladesh, China, the Region of China including Hong Kong, India, Indonesia, Malaysia, Philippines, Singapore, as well as Sri Lanka.
These colours were forecasted to drive utilisation across Asian markets for the automobile industry for the year 2018 and 2019.
Elaborating on the inspiration behind Trend Colours for Mobility, Senior Marketing Manager of Nippon Paint Malaysia Group, Eugene Yong, commented, “Preferences, choices and style outlines individuals’ character and personality. As pioneers in the paint industry for over 50 years, Nippon Paint continuously pushes boundaries to re-think and re-create possibilities – be it for solutions or colours.
"We believe that these thematic, adventurous colours derived by Asian designers would not only hit the right notes amongst Malaysians but to also provide opportunities for personalisation to end consumers, as well as challenge the norms of utilising only conventional colours in the automobile industry.”
For more information on Nippon Paint’s Automotive Workshops and Colour Inspirations, visit https://automotive.nipponpaint.com.my/
