JEDDAH: With Saudi Arabia finally allowing women to have a driver's license, Nissan then offered a group of young women the chance to get behind the wheel for the first time – with a surprise group of driving instructors.
The Japanese carmaker released an inspirational video about its initiative. and is a part of Nissan's #SheDrives campaign, which encourages women to embrace the exciting prospect of becoming a fully-licensed driver in 2018.
The women in the video say that while they're delighted by the prospect but they face reluctance from some of their family members.
To help them overcome this, Nissan invited aspiring female motorists to hone their driving skills and build confidence on a closed driving course, with a plot twist.
Instead of professional instructors, the women were met by their respective husbands, fathers and brothers who were their teachers for the day.
"2018 is earmarked to be a pivotal moment in history for women in the kingdom. We wanted to launch a campaign that's just as emotional as it's innovative, which ultimately is at the heart of what we at Nissan strive to achieve. The #SheDrives campaign aims to motivate women all over Saudi Arabia with a clear message: When the time comes, the decision to drive will be entirely yours," said Nissan Saudi Arabia chief operating officer Bader Al Houssami.
