“Based on our internal estimation, the total industry volume (TIV) from January to June this year would reach 284,200 vehicles, which means that Perodua’s market share will be around 35.1% so far this year,” said Perodua president and chief executive officer Datuk Aminar Rashid Salleh.
He said that during the first six months of the year, all Perodua models were number one in their respective segments with the Axia selling 32,600 units, followed by the Bezza at 28,300 units, Myvi 24,000 units and Alza with 14,700 units.
“Also based on our internal observation, the total industry volume has improved by 2.3% to 284,200 for the first half of 2017 compared to 275,500 vehicles in the same period of 2016,” he said.
Aminar said that the increase in sales for the first half of the year was due to aggressive sales campaigns initiated by almost all automotive players as well as new models introduced in the market during the time period. In addition most auto players were also clearing the carry over 2016 stocks with attractive discounts and over trade.
Perodua sold 32,600 units of the Axia in the first six months of 2017.
“Despite the improvement in sales, we foresee that the tighter lending guideline is still by far our greatest challenge to overcome as most of our customers are first time buyers,” he said.
Aminar said that for this year, Perodua will focus on its current model line-up by offering attractive promotions for the consumers.
He added the plans to improve on Perodua’s aftersales will be hasten with the focus to further improve on its customer satisfaction and to deliver the best Perodua experience at every touch point.
“This include our on-going Raya Celebrations ‘Salam Syawal’, which offers amazing offers on selected models as well as Perodua’s celebration of the Myvi’s 12th anniversary,” said Aminar.
He said Perodua is also holding a Myvi campaign, which sees cash givebacks of up to RM7,500 in celebration of the model’s popularity with Malaysian drivers.
On the full year sales outlook, Aminar said: “we are cautiously optimistic of achieving our initial sales target of 202,000 this year.”
Perodua sold 207,100 vehicles last year.
On aftersales, Perodua saw 1.02 million vehicles coming into its service centre for the first six months of 2017, an increase of 1.2% from 1.01 million intakes for the same period of 2016.
On exports, Perodua shipped 1,854 vehicles to six countries for the first six months of 2017.
“The recent introduction of the Bezza in Mauritius and Sri Lanka has been well received with the model selling 8unitsand 79 units respectively,” said Aminar.
On production, Perodua produced 96,600 vehicles for the first half of the year and expect to produce 197,000 by year-end.
